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TODAY'S OTHER NEWS

Purplebricks For Sale and To Let boards revamped for new campaign

Purplebricks has unveiled changes to its For Sale and To Let boards to reflect its continuing sponsorship of Team GB and a new Home Support campaign. 

With just over 100 days to go until Tokyo 2021 - the Olympics postponed from last summer because of the pandemic - Purplebricks has unveiled new works of art from three British athletes past and present.

These are professional boxer and Rio 2016 silver medallist Joe Joyce, former rugby player and mouth artist Henry Fraser, and Vanessa Raw, former professional triathlete turned artist.

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They will be used on Purplebricks’ boards across the country from today as part of what the agency is calling its Home Support campaign.

“Our Home Support campaign encourages people to keep the home fires of support burning with the same intensity since London 2012. This support is especially needed in 2021, where the Games are taking place so far from home and following a year like no other” says the agency.

Ben Carter, chief marketing officer of Purplebricks, says: “We are incredibly proud to be displaying our three unique pieces of Home Support art on our For Sale and For Let Boards. We can’t wait to see them appearing outside homes up and down the country, as a visual show of support for Team GB. The athletes have been working so hard and for so long -  and we wanted to do something special to get behind them on their journey to Tokyo.”

Olympic cyclist Laura Kenny - pictured, and one of the regular athletes featured in Purplebricks’ TV ads - says: “The artwork will look amazing on the boards outside homes up and down the country, and it’ll be great to see the different ways people show their support for Team GB as we compete this summer. 

“The support we receive is always so special and this year, it feels more poignant than ever before.”

  • Andrew Stanton CEO Proptech-PR    Proptech Real Estate Influencer

    I like it when an agency revamps its board - but maybe this a case of moving the deckchairs around as the Titanic sink. As fundamentally like Uber, Purplebricks is a cash guzzler that never makes profit.

    The figures do not lie, annual cut off is 30th of April for their accounts, in 2016, they lost 11.9M, 2017 they lost 3.01M, 2018 they lost 30.08M, 2019 they lost 54.9M and in 2020 - up to 30th of April they lost 19.2M.

    Against revenues (cash in of) 18.6M - 2016, 46.7M in 2017, 87.79M in 2018, 113.8M in 2019 and 111.10 M in 2020.

    Given this includes about 18M plus of revenue for houses that were listed and did not sell, in the past two years respectively - the figures on that basis would be far worse, try adding 18M to the loss figures quoted earlier. Also, I see they are going back to their 'no commission slogan' that really is a great USP. 🙈



  • Algarve  Investor

    I'm still amazed PB got Team GB on board. It's a massive coup, even if momentum stalled when the Olympics were pushed back last year.

    The adverts are funny and self-effacing, but you dread to wonder what it is costing PB, who haven't exactly been doing wonders business-wise in recent months and years.

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