Rightmove is the latest portal to forge a link with the controversial Modern Method of Auction service being offered to agents.
A statement went out to agents on Friday explaining that technical work was underway to offer the service through supplier iamsold from the spring.
Zoopla has already gone down the MMA route.
Rightmove says that in an industry first, its customers who are already part of iamsold’s partner network will automatically have all of their relevant Rightmove listings “enhanced” with information about MMA.
Agents who don’t currently have an auction service have the option to sign up to iamsold.
MMA has divided opinion amongst agents - on Thursday of last week, one agent left a comment on an Estate Agent Today story saying: “Modern Method of Auction is the next PPI scandal to be exposed. I hope there are solicitors looking into this.”
MMA allows buyers to bid on a property online with a long completion timescale - rival purchasers may have up to 30 days before the end of the bidding - giving the eventual buyer time to sort mortgage finance.
But there has been criticism of the fact that once the online hammer falls, the buyer must pay a substantial non-refundable reservation fee: this can be several thousands of pounds and can, depending on the property price, attract stamp duty.
However, Rightmove’s agency director Dave Anderson says this initiative helps agents give more choice to clients.
“We’re excited to be working with iamsold as our first auction provider for this feature and hope that by differentiating these listings on site it will help educate buyers and sellers about the Modern Method of Auction, so that they know there are different purchasing and selling routes available to them from agents" he says.
“We also hope this may open up more routes to property transactions for agents who may not currently be using an auction provider or who do not have their own auction service.”