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Rightmove computes strongest sellers’ markets in the UK

Rightmove has identified the UK’s strongest sellers’ market - and it’s in Easton, Bristol.

Four of the top 10 sellers’ markets are in, or near to Bristol. Six of the top 20 locations are in Essex, and 18 of the top 20 locations are in the south of England.

Exceptional buyer demand this year has led to seven out of every 10 homes on Rightmove finding a buyer and being marked SSTC. This is compared to just two out of every 10 in 2012.

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Houses in the £250,000 or below bracket were the best performing for sellers this year, with more than three quarters finding a buyer and being marked SSTC. 

This was particularly strong in the South West, where 82 per cent were marked SSTC.

This compares to just 15 per cent of flats priced at £1m or more that were marked SSTC, although these are marketed at a smaller group of buyers, and are often the best bracket to negotiate a deal.

Eight of the top 10 buyer markets are in London, and 16 of the top 20, highlighting the stark contrast in available properties in central London, and areas surrounding it.

Available stock per estate agency branch is at a new record low, however there are signs that there will be more buyer choice heading into 2022, as the number of people requesting a valuation of their home by an estate agent is up by 19 per cent compared to this time last year.

Rightmove director Tim Bannister says: “This year, sellers in Great Britain have had a better chance of finding a buyer for their home than at any time over the past decade. A staggering statistic is that seven in ten properties for sale have been marked sold subject to contract this year, compared to two out of ten in 2012, highlighting both the speed and efficiency of the housing market. 

“Managing short supply with high buyer demand has been a challenge for agents across Great Britain this year, and while the level of stock per agent is at record lows, the jump in number of people getting in touch with an agent to have their home valued suggests some fresh choice for buyers next year.”

Area

 

% of homes Sold Subject to Contract (SSTC)

 

% of homes available

 

Average asking price 2021

 

Average asking price change

Easton

83%

17%

£299,072

+7%

Andover

83%

17%

£296,117

+4%

Mangotsfield

82%

18%

£321,438

+7%

Eastleigh

81%

19%

£356,412

+5%

Middlewood

81%

19%

£214,208

+7%

Brislington

81%

19%

£314,605

+5%

Redditch

81%

19%

£238,364

+5%

Tilehurst

81%

19%

£372,101

+5%

Trowbridge

81%

19%

£257,706

+7%

Wickford

81%

19%

£392,105

+3%

Bridgwater

80%

20%

£207,277

+6%

Grays

80%

20%

£336,740

+5%

Littlehampton

80%

20%

£364,180

+6%

Basildon

80%

20%

£326,624

+5%

Dartford

80%

20%

£347,538

+5%

Witham

80%

20%

£312,370

+6%

Bexleyheath

80%

20%

£446,275

+5%

Benfleet

80%

20%

£409,130

+5%

South Benfleet

80%

20%

£426,783

+4%

St. Neots

80%

20%

£318,358

+8%

 

   Top buyer markets

 

Area

 

% of homes Sold Subject to Contract (SSTC)

 

% of homes available

 

Average asking price 2021

 

Average asking price change

Hoxton

10%

90%

£624,577

-6%

Aberdeen

15%

85%

£167,783

+1%

Chelsea

15%

85%

£1,821,683

+2%

Bayswater

15%

85%

£1,161,711

-3%

Knightsbridge

16%

84%

£3,639,322

-1%

Victoria

17%

83%

£1,176,342

-8%

Maida Vale

18%

82%

£1,232,074

+3%

Central Liverpool

20%

80%

£166,929

+7%

Finsbury

20%

80%

£813,608

-3%

Stockwell

21%

79%

£819,908

+3%

Central Birmingham

21%

79%

£216,075

-7%

Canary Wharf

22%

78%

£564,559

-1%

Camden

23%

77%

£1,017,850

-5%

Whitechapel

23%

77%

£597,972

-3%

Southwark

24%

76%

£787,341

-4%

Acton

25%

75%

£628,342

1%

Notting Hill

25%

75%

£1,207,747

-4%

Salford Quays

26%

74%

£192,149

+6%

Fulham

26%

74%

£1,071,662

3%

Cricklewood

27%

73%

£663,620

2%

 

Markets by price band

 

Price band

 

Property type

 

% of homes Sold Subject to Contract

 

% of homes available

£250,000 and under

House

76%

24%

£250,000-500,000

House

71%

29%

£500,000-£750,000

House

65%

35%

£750,000-£1 million

House

62%

38%

£250,000 and under

Flat

58%

42%

£1 million plus

House

50%

50%

£250,000-500,000

Flat

45%

55%

£500,000-£750,000

Flat

33%

67%

£750,000-£1 million

Flat

24%

76%

£1 million plus

Flat

15%

85%

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