Purplebricks has appointed the former O2 marketer, Ian Cafferky, as its new Chief Marketing Officer.
He will be replacing Ben Carter who this week announced his departure to go to furnishings company Dunelm.
A statement from the agency says Cafferky's task is "continuing to build national brand fame as well as emphasising local relevance and Purplebricks’ digital-first approach."
Cafferky is currently Chief Marketing and Communications Officer for SailGP - a sports sailing organisation.
Vic Darvey, Purplebricks chief executive, says: “We’re delighted that Ian will be joining the business in the new year. His combination of business transformation acumen and results-led marketing make him a great fit for Purplebricks. I also want to thank Ben Carter for the brilliant work he’s delivered, together with the whole marketing team, over the last fourteen months. We have the strongest brand in the industry and Ian has a great platform to build on.”
Prior to his work at SailGP, Cafferky was Director of Brand and Marcoms at O2 for five years where he achieved 12 consecutive quarters of growth.
He was also Chief Brand and Commercial Officer at Manchester City, coinciding with Abu Dhabi’s investment in the team. In this role, he led the club’s move into multimedia, recasting content commissioning, social media activities and CRM.
Explaining his decision to join Purplebricks he says: “I love working in fast-paced and dynamic environments. I have a deep understanding of business transformation, having started my career at Accenture, and combine this with my experience as a marketeer to make activity relevant, surprising and brilliant for customers. I look forward to drawing on both these skill sets as I join the amazing team at Purplebricks.”