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Agents flock to Modern Method of Auction in south of England - claim

New figures from the Iamproperty group, parent of the Iamsold specialist in the Modern Method of Auction, show that the service is becoming increasingly popular with agents in the south of England. 

Figures show that iamsold’s southern partner agent network has grown 20 per cent since January this year; agents from the south now make up over 60 per cent of the auctioneer’s partner network of nearly 4,000 agents.  

iamsold works with over 1,500 agents in the south and says it’s seen auction property sales in the region reach £240m since January.


Over the whole country, average bids per property in September reached an all-time high for 2021, with 13 bids per property ahead of the end of the stamp duty holiday. 



Jamie Cooke, managing director at iamsold, says: “Our profile is continuing to grow in the south and, since January, we’ve welcomed 341 new partner agents from the area. With the shift in outdated attitudes towards auction, one being that it’s something that only works in the North, we’re pleased to be able to work with more agents to help them offer auction as an option to more clients.

“We’re also supporting agents as we’ve been able to pay out more than £12.5m in agent fees since the beginning of the year to those based in the south alone, many of which have been within seven days of the electronic gavel falling a significantly faster rate than private treaty sales, which have now reached record-completion times of 17.6 weeks as reported by TwentyCi. 

“This can be challenging for agents when managing cash flow and we know that the longer the completion time is, the higher the risk of fall-though. MMoA benefits from a 95 per cent completion rate meaning that cash flow is far more secure.”

“Over the last year, it’s fair to say that the Modern Method of Auction has demonstrated it works in all market conditions. Seeing results such as these gives us the confidence that the perceptions  surrounding auction is shifting for both agents, buyers and sellers.”

  • icon

    This sector will shrink massively moving forward, continuing shortage of stock will keep prices up and vendors/purchasers totally focused on keeping their chain together. Auction will be relegated back to where it was always the number one choice, difficult sales.

  • Richard Copus

    Of course ordinary agents are flocking to the so-called Modern Method. It is a licence to print money for them. Luckily more buyers and now sellers are seeing through the icing on the cake and don't much like the taste the actual cake leaves in their mouths when they realise the sums they have lost selling or buying this way.


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