The UK outlet of Warren Buffett's estate agency empire is launching its first TV advert in this country.
Berkshire Hathaway HomeServices Kay & Co, a London-based agency, is launching a series of ads on digital platforms including the ITV Hub.
The campaign is based upon what Berkshire Hathaway Homeservices call its core values of trust, integrity, stability and longevity with clients at all life stages, from first time homebuyers to high-end residential markets.
The advert makes reference to the group’s long-term promise of ‘Forever Brand ideals’ as your 'Forever Agent, for you, for life' which is universal across the world-renowned Berkshire Hathaway Homeservices brand.
Berkshire Hathaway HomeServices Kay & Co is the exclusive UK affiliate of Warren Buffett’s global real estate brokerage, and the managing director - Martin Bikhit - says: “The commercial is designed to convey our mantra of ‘relationships over transactions’ which underpins our Forever Agent ideology.
“Together, our company’s aim is to serve the lives and needs of all our clients, from first home to retirement home. With the help of Berkshire Hathaway HomeServices truly global network of agents, this is true on an international scale where we continue to help clients navigate across geographies, life stages and lifestyles.”
Berkshire Hathaway HomeServices Kay & Co has offices in Bayswater, Marylebone and King’s Cross.
With headquarters in California, Berkshire Hathaway HomeServices claims to be one of the world’s fastest-growing real estate brokerage networks, with over 50,000 agents and nearly 1,500 offices since its launch in September 2013.
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Huge, huge fan of Berkshire Hathaway's core values. That's the message every agency should share, but the platform for sharing that message is also important.
T.V advertising is a relic of the past. A mass-market medium for creating attention, but little in the way of engagement. In this digital age, where content is on-demand rather than scheduled, it makes little sense to broadcast when the objective should be narrow-cast.
Hope it works for Kay & Co. but I'd be surprised.
They are not doing anything different, innovative or remarkable. Should have saved their coin. The concept of 'forever' is twee, but misguided, in a society where 'forever' lasts as long as the latest facebook/tioktok/instagram etc. post . Impossible to fulfil as people buy people as any good agent knows, so for a real estate brand to be a 'forever' choice is unsustainable.
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