Purplebricks’ new chief marketing officer appears to be on the threshold of making major changes in the agency’s publicity drive.
Advertising industry journal Campaign says Ben Carter - who joined Purplebricks from Just Eat just over two months ago - is reviewing the company’s media agency relationship.
Purplebricks has told Campaign: “The review is part of our strategy to step change our marketing as we look to increase market share.”
In December the agency said it had seen a rise of almost eight per cent in instructions in the first half of its financial year, with revenue per instruction rising three per cent.
It also revealed that its cash position was relatively strong on the back of the sale of its Canadian business - the last overseas venture the agency closed down as it retrenched.