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Graham Awards


New PropTech for auctioneer to work more closely with agents

Property auctioneer Pugh, which has 11 offices across the UK, has unveiled bespoke new technology to support its work with estate agents.

A new platform has been developed to provide free technology to agents, including a ‘partner portal’ online hub to access training materials, videos, marketing downloads and submit new properties for auction.

Pugh associate director Will Thompson says: “We are really excited to have developed technology that not only allows us to collaborate with our partner agents in the most efficient way for them, but also enables them to work directly with their own clients and ensure they stay at the forefront of the market.


“It has never been more crucial for agents to be able to access new revenue streams from properties and the partner portal  is a simple way to refer a property to Pugh for auction, with unlimited users and varying levels of access.”



Thompson adds: “We are also providing a white-label microsite to our partner agents so that they can easily advertise the auction properties they have for sale at a Pugh auction. The site is branded with clients’ own colours and logos, so it really is seamless and has been developed to promote their brand.”

Since the onset of the pandemic in March, Pugh has sold lots totalling over £35m at auctions on the firm’s online platform. In 2019 it offered over 1,000 lots for sale at its auction venues, achieving an auction success rate of over 85 per cent and generating over £90m in sales for clients.


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