Boomin, the new portal being set up by the founders of Purplebricks, is holding a series of confidential webinars next week to woo agents.
The events, on September 29 and 30, are described as being a “confidential early preview” of what Boomin can do for agents and their businesses.
Those agents who wish to attend the webinars have to agree to a 950-word set of terms and conditions imposed by Boomin, largely focussed on the confidentiality aspect of the previews.
Boomin has not itself publicised the webinars on its Twitter feed, but the Say No To Rightmove campaign yesterday tweeted an invitation to agents to sign up.
SNTRM’s tweet links to a Mailchimp website that urges attendees not to disclose any of the content of the presentation, and to have only senior management or full time employees attending.
“The same provisions have been accepted by everyone who has had a preview” says the Mailchimp message.
Michael and Kenny Bruce, the Purplebricks founders now behind Boomin, have revealed few explicit details about the new portal; earlier this week it was revealed that the original choice for Boomin chief executive - ex-Reapit founder Gary Barker - was unable to take up the role for personal reasons.
This is not the first time that Say No To Rightmove has publicised Boomin.
A month ago the campaign’s lead agency - The Acorn Group, led by Rob Sergeant - wrote to its members to say: “SNTRM have had a sneak peek behind the Boomin curtain and - save for the industry’s reservations about the Bruce Brothers and their former Purple incarnation - we can report the proposition is exciting, exceedingly well-funded, and has potential to be a game changer.
“We had reservations about a new Bruce Brothers business model before meeting them, but it does appear they are wedded to a concept that is focused on Boomin being the professional full service estate agent’s friend, delivering a raft of technology that will create new transactions and offer agents additional income.
“Thus far, we are also aware that they have had engagement with a number of the country’s leading agents and have had an overwhelmingly positive response …From an Acorn Group perspective we are very seriously considering committing our support.”
SNTRM's Twitter feed has a relatively modest number of followers - only 440 as of this morning - but these include Michael Bruce. You can see the Mailchimp page that the SNTRM tweet links to here.