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TODAY'S OTHER NEWS

Zoopla’s new TV ad - portal wants to know what agents think

Zoopla says it wants to know what agents think of its new TV advert which airs from tomorrow but can be seen below by Estate Agent Today readers.

“We look forward to hearing what our agent partners think of the advert, and to building on the double digit boost to sales and valuations that we’ve already delivered to our agent customers since lockdown was lifted” says the portal’s head of consumer marketing, Rich Houston.

Zoopla says the advert, titled ‘Billy’, aims to engage consumers and drive traffic to Zoopla, in turn increasing leads to agents. 

Running for nine weeks across primetime television slots on ITV, Sky and Channel 4 - alongside social media, print and roadside ads - the TV advert features Zoopla’s brand positioning, ‘We know what a home is really worth’.

Zoopla says it “understands that finding a home is not just a transactional journey, but an emotional one.”

A statement from Zoopla goes on: “The advert highlights the joy and sense of freedom that comes with a bigger home .... [it] will also run concurrently alongside the tongue-in-cheek Tia and Jake advert, which first aired on Boxing Day 2019, and depicts a young couple setting up a love nest.” 

Rich Houston says: “The ‘Billy’ advert builds on the themes and success of the adverts released at the end of 2019 - underscored by the fact that ‘we know what a home is really worth’ - not just monetarily, but emotionally, too. A home is somewhere that can help make a buyer’s dreams come true, for them and their families - and with many consumers emerging from lockdown with a new assessment of what they need from a home, they are actively looking for a home that really works for their priorities now.”

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