Purplebricks founders Michael and Kenny Bruce have revealed the name of their new property venture.
It’s to be called Boomin.
There are still few specific details about exactly what it will be but Gary Barker, former chief executive of the Reapit Group and now chief executive of the Boomin project, says it will "transforming the property market for everyone" and promises to be "the most agent and customer centric solution ever created, putting agents at the forefront of determining the future rather than needing to react to it.”
Industry speculation is that it will be a form of property portal and today’s announcement says its ambition is to:
- Open the market and get more people moving;
- Get customers engaging with agents “like they used to”;
- Increase revenues – during and long after the transaction;
- Give agents unprecedented life-long brand exposure;
- Increase productivity, "giving agents more time to do what they love";
- Power "a transformational experience for everyone - building loyalty"; and
- Support, promote, advertise and enhance the profile of estate agents.
Boomin has recruited a senior leadership team to work under Barker and executive chairman Michael Bruce.
This includes Phil Lloyd from carwow, who will be chief marketing officer; James Kydd - a former Purplebricks executive - who will be marketing director; and Andrew Stewart from car sales platform Cazoo who will be chief operating officer. Cazoo, incidentally, is owned by Zoopla founder Alex Chesterman.
Boomin is now inviting agents to register their interest to find out more, at boomin.com.
Michael Bruce says in a statement released today: “The strength and depth of the team that we have managed to attract is remarkable, it is a genuine privilege to be working with people who share our vision and have the energy and experience to do transformational work that makes a difference to so many other people’s lives. We are proud to launch our brand name, which best describes how we want to see the future for the property market for everyone”.