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Graham Awards


Portal Wars hot up with Zoopla claiming surge in leads to agents

Zoopla says its sale and vendor leads have reached a 2020 high, beating volumes delivered even during the strong start to the year.

The portal says this latest surge is down to pent up demand after the housing market was closed for over six weeks, and more recently the introduction of the stamp duty holiday.

As part of what Zoopla describes as its consumer education and engagement activity, it has emphasised driving vendor and applicant leads to agents through its products and software services.


In the week that followed the announcement of the SDLT holiday, vendor leads delivered to agents by Zoopla climbed 14.5 per cent.

And it adds that sales leads delivered direct to agents are currently registering at 51 per cent above pre-Covid values.

Nikki Cole, sales director at Zoopla, says: “It’s been clear from the outset that supply needs to keep pace with demand in order for agents to reap the full rewards of the post-lockdown momentum.

"We knew that agents needed more support than ever to build stock and in turn sales pipelines, and we’ve worked hard to channel vendor interest and demand to agents quickly and efficiently..."


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