Purplebricks has revealed that its new board member is one of the world’s leading digital executives.
Dr Stephanie Caspar is the new representative of Axel Springer, the German publishing giant which is the largest investor in Purplebricks.
She is currently president of Axel Springer’s National News Media & Marketplaces division, with responsibility for company-wide technology and data strategy as well as Axel Springer's media brands in Germany - these include the leading newspaper, Bild - and she is responsible for the brands’ advertising sales, distribution and printing business.
She also has assumed presidency at board level for the price comparison website idealo and the AVIV Group - the latter is one of the world's biggest digital classified players, combining Axel Springer's digital activities and participations in real estate, car and generalist classifieds.
Caspar joined Axel Springer in 2013 and became a board member of the group in 2018.
She began her career as a business consultant at McKinsey and prior to joining Axel Springer she worked as director of strategy at eBay, and founded digital retailer Mirapodo.
Caspar replaces Andreas Wiele joined the board in 2018 as the Axel Springer rep.
In 2018 Axel Springer pumped some £125m into Purplebricks, including a £100m subscription for new shares in order to accelerate the company’s roll-out in the US - an enterprise that quickly ended in failure.
It is widely expected that Purplebricks will reveal next week the result of an experiment with a number of different pricing strategies which began last year and continued into 2020 ahead of the pandemic.
The chosen option - which could in theory be 'no change' from its existing model - is expected to be revealed when the agency produces its interim results on August 3.