The challenger portal scheduled to launch in less than a week’s time on July 1 has secured the support of 10,000 agents.
As recently as March, just before the Coronavirus lockdown, Homesearch had only 4,300 agents on board representing some 1,400 agencies; many of these were using its different free or paid-for data services.
Now with 10,000 agents signed up - for free - the portal says it already has over half the industry on its books.
“We believe that the traction we’re seeing is proof that agents have wanted to see something new for a long time, which keeps us focused on making sure that we deliver both the product and ongoing business support they need. We’re really thankful to those who have helped us hit this milestone so quickly” says chief operating officer Sam Hunter.
He adds: “Given the number of agents 'signed up' our biggest challenge remains getting their feeds set up as quickly as possible. Will we have all 10,000 feeding on July 1st? No, but we will work with agents and their CRM providers and get through the list as fast as we can.”
Currently, Homesearch is a property intelligence platform, with 28 billion pieces of data on all 28.8m homes in the country; in the past three years the company has reinvested over £3m in data and engineering, and it says that last year alone its software delivered over a billion pounds worth of market appraisals to agents using its services.
Hunter has told Estate Agent Today that “we're able to give the public access to more information than they've ever had before, and at the same time make sure that any time they want to act on their research, there’s a recommended local agent there to help them the rest of the way.”
He adds: “We’re also in a unique position to be able to offer agents not only leads of a potential buyer, tenant, landlord or seller, but deliver buyers and tenants the homes they may want to move into that are yet to hit the market; as well as match the would-be seller or landlord with the would-be buyers or tenants currently active in the market.”
After a short delay - the portal was first scheduled to launch on June 1 - it is now ready for its debut with the public and agents on July 1.
There has been a flurry of other free-to-list portals in recent years including OneDome, Residential People, OpenBrix and Property Mutual, although in terms of publicity and attention Homesearch would appear the most high-profile.
You can read about each of the challenger portals on this Property Natter story published earlier this month.