Rightmove has enjoyed over six million visits to its portal in one day, for the first time ever.
Three days ago - Wednesday May 27 - saw visits exceed six million in a day for the first time, which is up 18 per cent on the comparable day of 2019.
Meanwhile the busiest ever day with regards to time spent on Rightmove was Saturday May 23 with over 47m minutes spent collectively.
The site says home-mover momentum has been building over the two weeks since the housing market reopened in England. And it says it’s found “a new wave of buyers now entering the market” since the lockdown finished.
Of those buyers questioned in recent days by Rightmove, who had no plans to move earlier in the year, over a quarter are now saying they are planning to move.
The figures, released this morning, come as momentum continues to build in the Say No To Rightmove campaign, which this week told Estate Agent Today that it had the support of around 1,600 agents owning some 3,300 branches.
The SNTR campaign is still receiving some 30 new applicants a day, it adds.
Rightmove’s statement today emphasises the results of its huge marketing budget and consumer-facing activities.
“Usually we record our busiest days of the year in January and February and almost never when there is warm weather, so the combination of pent-up demand being released, new people entering the market and no half-term holidays during lockdown has led to this late spring boost” according to Rightmove’s commercial director and housing market analyst Miles Shipside.
“The challenge agents are facing is handling this surge in enquiries, having a process to deliver virtual viewings, and setting up socially distanced and safe physical viewings" he adds.
“This means that although numbers of sales agreed have improved from being down 90 per cent to currently being 47 per cent down compared to this time last year, it’s going to take a considerable time for a return to sales agreed levels seen last year and at the start of this year.”
The areas with strongest interest from buyers compared to last year - measured by the number of property details being viewed on Rightmove including floorplans, pictures and videos - are places along the south coast, and northern towns and cities.