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Graham Awards


Highest-ever number of leads for agents claimed by two portals

The surge in consumer activity encouraged by the government's decision to reopen the property market last week led to two portals generating their highest ever number of leads for agents in a single day. 

OneDome and Nethouseprices, both free to list and both in the OneDome Group, claim they are currently generating four leads per minute for agents listing on the platforms. 

This is up from three leads per minute in March and 1.7 leads per minute in January.


The group says it anticipates generating between 170,000 and 180,000 leads for agents in the next 30 days if the recent pattern of usage continues.

Over the last 10 weeks it claims 1,400 branches have joined the sites, equivalent to some 20 to 50 a day. 

"The market has reopened earlier than we all expected, and I wish all estate agents the best of luck in these difficult market conditions as they begin returning to work … Over the last four to five days our traffic and customer engagement metrics have increased dramatically, indicating that consumers are also ready to restart their property journey” says founder and chief executive Babek Ismayil.

He adds that agents should watch for “an exciting new initiative to help them, and their brand, engage even further with prospective buyers, sellers and renters” in the near future.

OneDome is also a listing partner with Facebook Marketplace; all of their listings are automatically exposed to millions of UK Facebook users everyday.


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