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Agency promotion website changes claim after regulator intervenes

NetAnAgent, a website which offers consumers instant quotes from a selection of traditional and online agents, has changed some of its promotional claims.

This follows the intervention of the Advertising Standards Authority.

NetAnAgent had two advertisements - one on its website and one on an email.


The website included the claim “netanagent is a free and simple way to get the best service and most competitive estate agent fees.”

And the email claimed: “Your agent proposals. These fees are exclusive to netanagent and may not be available directly”.

A spokeswoman for the ASA told Estate Agent Today: “We received a complaint from Sheldon Bosley Knight Estate Agents who challenged whether the claims were misleading. We approached the advertiser who agreed to amend the claim to ‘Partner agents' and remove the ‘exclusive to’ wording from its email.”


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