New research suggests the internet and broadband coverage have become even more important to buyers and tenants.
The study - involving 228 housing professionals and 2,000 homeowners or renters - shows that 86 per cent of the public claim having a decent connection in their property is important and 64 per said they would be put off by a home with slow Wi-Fi.
Overall 54 per cent are ‘more likely’ to purchase a property with a good connection.
Amongst property professionals 60 per cent of respondents rate ‘reliable, fast, fibre connectivity’ as critical and equivalent to being the fourth utility.
A further 32 per cent defined it as ‘a key attractor’ for buyers and renters.
A quarter of the public say they work from home on a regular basis and therefore rely on broadband.
Almost half – 47 per cent – want a decent broadband connection to keep in touch with their friends and family, and four in 10 use it for streaming TV shows and films.
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If someone can't binge their nightly Netflix, chances they won't buy/move/enquire. The quality and availability of connection is also a growing factor in the perceived value of a property.
It's why we've given a digital connectivity score to every home (broadband and mobile speed/coverage) on Homesearch.
Need another compelling reason for your buyers to make that offer? This could be it.
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