One of the oldest portals in the UK, Mouseprice, has been bought by a service which describes itself as the country’s only property social network.
The purchase of the 16 year old portal from the Landmark Information Group and Daily Mail and General Trust will provide its buyer - PropertyHeads - with access to an additional 250,000 property listings from almost 4,000 agency branches.
PropertyHeads recently announced it was snapping up OurProperty, another long-standing website; combined, these acquisitions give it access to approximately 50 per cent of the UK’s property listings.
Mouseprice, which was founded in 2004 and is well known for providing consumers with property sold prices, pioneered the automated valuation model in the UK and currently provides property appraisal reports.
A statement from Propertyheads says: “The acquisition … will considerably bolster the company’s two portals and its offer to estate agents. Agents could already list with PropertyHeads completely free of charge but their properties will now be exposed to over one million monthly visitors via PropertyHeads websites.
“They will also be able to showcase their entire business to, and directly influence PropertyHeads audiences through the company’s unique property social network, whilst they also have access to property appraisal reports including Mouseprice’s proprietary AVM.”
Propertyheads was founded in 2018 and says it is a virtual meeting place for experts in every field of property. It actively promotes home owner reviews and allows users to make price-per-square-metre comparisons between listed properties, and it lists tradespeople.
It claims to combine elements typically associated with LinkedIn, Facebook and property portals to create “an all-encompassing hub of information, content and interaction for all things property” delivered around the specific interests of the user.
“We have pulled together hundreds of thousands of property consumers, 20,000 property businesses, almost 500,000 property listings and sat them alongside one another … Our social platform is the perfect tool to build and maintain relationships with estate agents, tradespeople and other property businesses” according to chief executive Ben Davies.