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Countrywide brand’s first-ever TV campaign begins on Boxing Day

One of Countrywide’s top-end brands begins a TV advertisement campaign on Boxing Day. 

Hamptons’ ad is the first ever TV promotion from the agency and is part of what the company describes as an integrated campaign following its makeover earlier this month.

Entitled ‘Hamptons: The Home Experts’ the ad will run for four weeks.

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It will play on digital TV only - a move which Hamptons says is designed to reach a much more targeted audience than traditional broadcast television advertising. 

The use of digital TV advertising enables the advert to play on mobiles and tablets as well as TV accessing all major channels, and on-the-go and on-demand TV environments.

During this time, it is estimated it will be viewed 730,000 times and will reach 1,430,000 households throughout the festive period and early into 2021.

"Earlier this month we revealed our brand new look to the world and now we're closing 2020 on yet another high with the release of our first ever TV commercial” says Lesley Cairns, Hamptons managing director. 

“Debuting on Boxing Day we hope to reach into the homes of many as they settle down to enjoy the festive season.

“Our commercial is inspired by the people we meet every day and their different property needs, at various stages of their lives. We wanted to show that we really understand that buying or renting property isn’t just about bricks and mortar or the process, there’s so much more to it than that. 

“Your home is important, it's special and it’s a big part of your life."

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    • Mr P
    • 24 December 2020 08:42 AM

    Interesting how countrywide are only focusing on promoting the Hamptons brand. What about all their other brands, aren’t they good enough? Is this a case of investing in the brand that operates within the market with the highest property values. Surely they would be better advertising the brand ‘Countrywide’ so all offices benefit whilst at the same time increasing brand awareness? After all how many potential punters out there know that despite closing a ton of offices Countrywide still have offices on pretty much every major city and town in the Uk.

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    This is one of the most pathetic attempts to dig out CW that I have seen.

    The whole business model that CW are trying to save is the ‘all brands are equal’ so to attempt to suggest they are favouring one is rather silly.

    Furthermore, anyone with any form of a grasp on business methodology would know that once a rebrand (or as they phrase it - a ‘refresh’ ) happens, it is natural to try and promote it to gain some traction on it. You would criticise Hamptons and CW for making a correct business decision?

     
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