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Boomin delays launch of portal until early next year

The launch of much-hyped new portal Boomin, originally scheduled for this month, has now been pushed back until early next year.

A lengthy letter sent to founding agents - the several hundred branches that signed up in recent weeks - speaks of the “openness and transparency” which the portal wants to demonstrate. 

The letter comes from Michael Bruce, who has co-founded the portal with his brother Kenny: they were of course also the founders of Purplebricks.


No specific date has been given for the portal's launch, except it is now scheduled to be “early” in 2021. 

Here is the letter:

We hope you, the team and their families are well as we move towards the end of a strange year.

We continue at pace to create a truly different proposition in the property market. We’ve been delighted with recent Agent sign-ups, tech development and the spirit amongst the 150+ Boomin team members who have all adapted brilliantly with a challenging year working from home.

This morning we’ve launched an updated website, which includes a new video on our platform showing upgrades to the look and feel of Boomin as well as a full overview of the functionality and proposition Boomin. We’ve also added some further Q&A videos and a new detailed FAQ page, which answers the questions most frequently posed to us by our current and prospective Agent partners. Please take a look; we’d be delighted to get your feedback.

Openness and transparency will be the hallmark of our business and I believe we’re making public more information around data, fees and future plans than any other new property platform has done before.

In that vein, I’d like to update you on the next phase of our development.

I am so pleased that we are starting to see all the hard work and dedication across the business come together into what will be a transformational platform that will provide a truly first-class experience for Customers and Agents. Our people have been working around the clock throughout the pandemic to perfect everything and will continue to do so right up until the Christmas break. 

Our plans were to launch in December 2020; to create the quality of execution we know is so important to you and us, we have decided that it would be better to publically launch in early 2021. This has the added benefit of giving our people the opportunity to take advantage of the slightly relaxed restrictions by spending precious time with their families. We remain committed to a full 12 month free period for all Founder Agents. We are so grateful for the support you have been providing and for your patience.  

Please don’t miss the opportunity to nominate your Founder Agent representative (which can include yourself) to the Boomin main board; a vital part of our plan to put Agents at the heart of every decision we make. 


All the best, 

Michael Bruce 

Executive Chairman & Founder

  • Charlie Lamdin

    The spin machine won’t work on agents like it did on consumers.



  • Mark Walmsley

    Boxing Day numbers will belong to Rightmove once again. They’ll again be publicising how much activity they attracted when Boomin launches.

  • Algarve  Investor

    And so it begins...

    Algarve  Investor

    Could this be like Crossrail, where the launch date just keeps getting put back and back until you get to the point where you think it will never actually officially launch.

    Early 2021 is very vague, but I got the impression that the machinery and infrastructure was already in place and it was all good to go bar the shouting.

  • icon

    Seems they have more employees than agents. "Over Promise and under deliver"sound about right.

    What a great Start ' deja vu Homesearch' the same thing happened to them and now they've been swallowed up by the black hole.

    Mark Walmsley

    Homesearch is a good product. We can’t deny that. But agents need to accept what they want and what the buying and selling public want are two very different bags.


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