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Graham Awards


Agency changes Rightmove entry after watchdog intervenes

Estate agency Move has had to change a description on Rightmove following an intervention by the Advertising Standards Authority.

The agency described a property as being “...newly redecorated…” with a “kitchen ... modern tile flooring, wall and base units, wood work top …” and a “...lobby giving access to a cloakroom”.

However the ASA received a complaint challenging whether the ad misleadingly represented the condition of the property.


The complainant suggested the property did not appear to be newly redecorated and that it didn’t have tiled flooring in the kitchen.

They also stated that the property did not appear to have a cloakroom.

A spokesperson for the ASA says: “We contacted the advertiser, who said that the description of the property was mistakenly written on this particular ad, and agreed to amend it. On that basis, we closed this case informally.”

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    And! Is this really worth writing about, is there a point to it?

  • Richard Rawlings

    I agree - this really is blowing up something out of nothing. It was clearly a human entry error (eg hasty cut'n'paste). Does anyone really think that an agent expects to gain anything by suggesting a tiled floor when it is not tiled? The main issue here is either the complainant was a (very sad) individual who thought it worthy of ASA, or, more likely, an even sadder competitor trying to get Move into trouble. If the latter, then it is a case of an agent pulling his/her own industry down.
    I know Move and they are a fine agency, well-deserving of their many awards. We all make mistakes and they immediately rectified theirs. There by the grace of God goes every one of us I suspect.
    Note to editor: please file in the "fake news" folder!


    Well said

  • icon

    How did this rubbish reach the press??? Seems very suspicious and nasty “key board” worrier stuff. Grow up


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