Strike, the firm previously known as HouseSimple, has launched another attack on the charges levied by High Street agents.
This time it is through a survey which the agency says shows that most movers are surprised at how much they pay and in some cases are dissatisfied with the service they receive.
It's not the first attack of this kind from this online agency.
In the summer of 2018 HouseSimple blasted traditional bricks and mortar firms as “living in the past, charging exorbitant fees and not doing enough to justify their meaty commissions.”
Now the online agency under its new name has returned to the issue with a survey of 1,000 people who have sold a home at some point in the past decade.
This found that 58 per cent of sellers apparently had to pay more than they had expected to estate agents, and some 34 per cent were charged “significantly higher fees than they had budgeted for” says Strike.
The agency continues by saying: “These figures are higher for those who have sold their homes recently, with 62 per cent hit by unexpected charges in 2019, compared to just 48 per cent in 2010. This trend correlates with an increase in prices over the same period, with fees having risen by 42 per cent from £3,035 in 2010 to £4,319 last year.”
Strike’s chief executive, Sam Mitchell - previously a senior executive at Rightmove - says charges by estate agents are often the most significant expense when moving house.
“At Strike, we help people sell their homes for free, which saves them thousands of pounds, no matter where they live. With no estate agency fees, you have more money to spend on the things that really matter, like your new home” he says.
Strike says that around one in nine Britons pay over £10,000 to agents, while the overall UK average is £4,779. Those movers in London typically pay the most - on average, £6,573.
In a separate study last month by online agency comparison service Onlineagentpicker, Strike was attributed with 13.6 per cent share of the online agency market - although that market in its entirety was only 9.44 per cent of the whole housing market.