The six brands that make up The Property Franchise Group are the latest signings for yet-to-launch portal Boomin.
TPFG’s brands are national networks Martin & Co and EweMove, and regional operations Whitegates, CJ Hole, Ellis & Co, and Parkers.
These will add substantially to Boomin’s early inventory - the group's franchised network currently lets circa 32,000 properties and sells circa 11,000 properties per annum. The network generated revenues of £93m in 2019 and employed roughly 2,250 staff.
“We are delighted to have partnered with Boomin” says Gareth Samples, the new chief executive of TPFG.
“Its potential is very exciting and we wanted our franchisees to be involved from the start of the journey and to secure all of the benefits of Founder Member status. The customer focused proposition is compelling and a major leap forward from anything else currently in the space; we believe it could redefine the way portals are viewed by consumers.”
Early member agencies - there have been some 40 announced before TPFG - can use the platform free of charge until January 2022.
Boomin claims these founding members are “at the forefront of influencing and developing the future for property portals.”
Although the portal remains under wraps until later this month, it’s known that Boomin include a ‘sneak peek’ element which means visitors will not only see properties listed for sale, but also those instructed but not yet marketed, those in a chain, and in some cases those currently being valued.
There would also be a ‘matchmaker’ option allowing would-be buyers to name the street they wish to move to, allowing agents covering that area to proactively offer potential properties.
In addition, a ’24-7’ service will allow buyers and sellers to book, respectively, viewings and valuations; and a ‘Property Playground’ allows more casual visitors to Boomin to buy services, utilities, or lifestyle and design supplies - with potential referral fees for agents.
The new portal’s executive chairman, Michael Bruce, says: “I would like to welcome The Property Franchise Group to the Boomin platform. The new tools on our platform such as Sneak Peak, Matchmaker and 24/7 will support their digital marketing strategy and alongside Property Playground will enable their franchisees to earn new and long term revenue streams.
“As an established, ambitious and growing agency that embraces technology, where it can be shown to deliver a better customer and agent experience, their endorsement is hugely appreciated. Myself and the entire Boomin team will continue to work tirelessly to deliver both the property portal for the home and rapidly build Boomin into a household name for everyone.”