Purplebricks is the first estate agency in the country to launch a meditation service to ease “the emotional rollercoaster felt by sellers and buyers.”
The agency - which will shortly reveal a new pricing structure - says the new meditation service will “ease some of the most challenging stages of a move.”
It has teamed up with a “breath coach” called Rebecca Dennis to create three guided meditations for clients, under the title Moving Meditations.
“Moving house is one of the biggest life decisions you’ll make – there are many worries at different stages of the process. At times, it can feel like a rollercoaster. From the excitement of finding your dream home to the wait as you make an offer, there are plenty of ups and downs along the way” says Dennis.
“While the journey is not always the smoothest, there are certainly ways to find calm amongst the chaos. The way we breathe has a powerful effect on how stressed we feel and meditation can help to relieve that stress” she adds.
“By asking the body to relax each time we inhale, we unwind stored tension. By connecting with your own breath, you can reset the mind and body when stress or anxiety start to creep in.”
The initiative follows a poll of 2,000 people conducted for the agency. They identified finalising the sale of a current property, waiting on a completion date and packing as the most stressful point in the house moving process.
More than one in five apparently considered pulling out of a house purchase altogether because they've found it such a stressful experience.
Some 62 per cent of those polled said the main contributor to their overwhelming feeling of strain involved factors beyond their control.
A third named how they attempted to keep positive, including exercise, ‘me time’, meditation and opening a bottle of wine.
“You don’t move very often in a lifetime, so try to be in the moment and enjoy making these life changing decisions. If there are areas of the journey that feel a bit of a challenge hopefully Moving Meditations can offer something unique to help buyers and sellers through” states Angela Wallace, divisional sales director at Purplebricks.
The study also found half of those polled believe the process of buying and selling a home can feel overly complicated, and almost as many dislike not knowing what's going on and having to constantly chase for updates.
As a result, 71 per cent would love live updates to see exactly how far along their house sale is to ease their stresses.
The study, conducted by OnePoll, also revealed that while 84 per cent believe they are organised during a house move, almost a third admitted they don’t use a checklist at all and simply don’t know where to start.
You can see one of the agency’s meditation videos below….