The new Boomin portal being launched shortly has named 10 high profile agency chains as founding members.
The 10 give the new portal hundreds of branches before it even breaks cover.
In a statement released this morning Boomin describes the 10 as “some of the most respected, forward thinking and award winning estate agencies up and down the country.”
They are all large and well known independents who have chosen to be founding members and will thus be closely identified with however well - or otherwise - Boomin fares.
- Century 21
- McEwan Fraser
- Dacre, Son & Hartley
- Ryder & Dutton
- Miller Metcalfe
- Mishon Mackay
The announcement of the agencies still keeps the industry guessing about a lot of what Boomin will have to offer.
Today’s statement says: “The new portal, which has been over two years in the making, promises to be more than just another listing site. New features will open up the market, raising interest and engagement from a wider audience through the provision of deeper real time information and increased agent connectivity. Boomin will surprise, excite and engage in ways that will keep people coming back time and time again.”
However, there are plenty of new details about membership.
Agents who sign-up now qualify for Founder Member status, which the portal says brings benefits including a free equity share allocation and use of the platform until January 2022 at no cost and obligation, whilst earning new and recurring revenues.
“These pioneers, who want to be at the forefront of the next generation of property portal, will become the go-to agents in their area for the unique features offered by Boomin. Introducing consumers to the power of our proposition in research and testing across the whole of the UK has shown without doubt that Boomin will be an instruction winner” the statement continues.
Michael Bruce, the former founder of Purplebricks and now executive chairman of Boomin, says: “The response to our daily webinars has been overwhelmingly positive with more agents signing up every day to our new and innovative portal for the home.
“Boomin harnesses the latest technology to facilitate a greater number of property transactions, provide new services centred on the broader home and even during the free period that runs through the whole of 2021 offers agents new revenue generating opportunities.
“The early endorsement by many of the leading and most respected agencies in the country highlights the strength of the proposition and confidence in the entire team to build Boomin into a household brand, backed up by an impactful multi-million pound marketing campaign.”
Boomin’s leadership team, led by Michael and Kenny Bruce, continue to host live daily webinars in a bid to sign up agents.