Zoopla has revealed large growth in agency membership and visitor figures for 2019.
Since being bought by US equity firm Silver Lake, Zoopla is no longer floated on the stock market but an announcement made overnight is effectively the equivalent of a trading statement revealing its 2019 performance.
Over 2,250 branches joined Zoopla last year, including some of the industry’s biggest regional and national players, such as Carter Jonas, Dacre, Son & Hartley, Kinleigh Folkard & Hayward and more.
Many of these had left when OnTheMarket launches and looked a threat to the portal dominance of Rightmove and Zoopla.
In 2019, monthly site visits to Zoopla rose to 58 million, with total sessions up 19 per cent compared to 12 months prior. Over 1.4m people downloaded the Zoopla Mobile App, which was revamped in August.
The portal says total applicant leads were up 18 per cent in 2019 and applicant leads per listing up 24 per cent over the same period.
Agents also enjoyed a 41 per cent increase in total valuation leads.
The company also says it added new features including improved property management for agents, eSigning capabilities and efficiencies within lead management.
It also announced 59 updates for its Alto and Jupix services and significantly expanded its AdReach business. It claims leading UK developer enjoyed an increase of 86 per cent in lead volume using the service.
In addition to bringing in over 200 new staff - including a new executive team, recruited from the likes of Experian, Moonpig, Dyson and mytaxi - Zoopla recently announced plans to hire over 120 roles in 2020, taking its total workforce to over 750.
“2019 was the year of infrastructure where we built the solid foundations necessary for us to reach our goal of re-imagining intelligent home decisions for all. With this now in place, 2020 promises to be a year of growth for Zoopla, as we strive for even greater levels of service and customer support,” says Charlie Bryant, Zoopla chief executive.
“We want to be the portal of choice for agents and consumers, but to achieve this we needed to invest in the areas that matter. Top of the list was innovation, which is why we’ve put significant resources into developing an industry-leading pipeline of exciting new technology and products, underpinned by a team of experts.
“This renewed focus has led to an increase in sales and valuation leads. This, combined with a pledge of no across-the-board real price increases and a focus on delivering value for agents, means you can see why more agents than ever before are choosing Zoopla.”
Zoopla’s statement this morning also cites David Westgate, group chief executive of Andrews, saying: “We’re delighted to work with Zoopla. Their innovative product development team and ever-helpful campaign managers have helped us grow our annual appraisal leads over 60% since 2016 which has been crucial in a tough market.”