Estate Agent Today understands that the fast-growing Federation of Independent Agents’ trade group has announced a new partnership - this time with the prospecting and CRM firm Loop Software.
Under the partnership, independent agents in the FIA will enjoy what the association calls “exclusive group commercial rates” for Loop products in return for providing feedback “to assist with product development and future innovations.”
The new platform will be unveiled at FIACON20, the FIA’s second conference, which will be staged in London on January 30.
The FIA - set up by Graham Lock last year with the objective of leveraging the economies of scale of a large number of independents combined, in order to secure PropTech and other services at a price and quality previously reserved for large high-spending corporates - has already struck deals with a number of other partners.
“I’ve been researching the CRM market for the past 18 months, trying to find the right product for the FIA. The market is tired and need of change, there are many old, and several new platforms to choose from, however after careful consideration and many hours of interrogation and testing I’m pleased to say that Loop will be our CRM of choice” says Lock.
“It’s important in an ever-changing environment that agents have a system that’s flexible and future-proof and one that won’t break the bank” he continues.
And Loop’s founder directors - Oliver Gleave and Claire Owen - say their company’s selection came only after “rigorous testing by FIA member agents.”
They add: “For Loop Software to be selected ahead of the established providers is proof that our innovative approach and fast pace of development continues to help our clients face the challenges of modern day estate agency.”
The CRM is built with an Open API framework that will enable integrations with key FIA suppliers as well as suppliers outside of the group that FIA members wish to partner with.
“This opens up a whole world of possibilities for our member agents but the absolute critical part is to keep things simple and cost affective by integrating as much as possible into one ecosystem with a key focus on prospecting, nurturing and sharing. This will not only save time but will demonstrate positive ROI” Lock concludes.