Iceberg Digital launches what it calls its “new flagship marketing platform” named Lifesycle on Monday, January 6.
The data marketing platform - previewed to some users last month - has taken two and a half years to develop according to Iceberg Digital chief executive Mark Burgess.
He says: “There is nothing else like it, not just in estate agency but globally. The power of this platform for agents will help them begin to prepare for the huge changes that lie ahead throughout the next decade in our industry, and we are proud to be leading the way.”
Burgess adds that demand for the platform is already exceeding demand with his firm and its suppliers promising a rapid increase in availability of the product later this year.
The firm has released testimonials from agents who have already worked with the platform pre-launch.
Neil King, director of east London agency Neil King Residential, says the service is“Mind blowing” while Tony Beales, director of Norfolk-based Millbank Estate Agents, posted to Facebook saying: “WOW, totally awesome #gamechanger”.
Agents will be able to see the product at Iceberg Digital’s Estate Agency X 6 event on January 23 in London.