Barratt Developments’ three consumer brands - Barratt Homes, David Wilson Homes and Barratt London - are the first developers to list new homes on OnTheMarket.
“In addition to building the number of contracted agents rapidly, it has been a stated objective for OnTheMarket to address the wider property market. New homes developers have been our first focus in broadening our advertiser base and I am delighted that the first housebuilder to join us is the leader in its field. It’s another milestone moment as we continue to deliver our transformational growth strategy” says Helen Whiteley, OTM’s commercial director.
“The [Barratt] business has ambitious expansion plans and we look forward to working closely with the marketing team to help them achieve their objectives by introducing them to new active property-seekers who are interested in their properties” Whiteley continues.
The portal says it “does not expect this partnership to have a material effect on revenues for this financial year” but it expects the tie-up to be the first step in OTM tapping into the new homes market.
Jeremy Hipkiss, Barratt’s group sales and marketing director, adds: “We are always looking for effective ways to promote our high quality homes to new audiences. In the highly competitive property portals space we have watched OnTheMarket go from strength to strength with active backing from property professionals and with a website that showcases properties effectively. We are pleased to be the first housebuilder to work with OnTheMarket to list developments from across our business and we look forward to working with the team to reach more customers.”