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Zoopla enhances app to include premium listings service

Zoopla has announced an improved app which “enhances the house-hunting journey with a fresh design, improved navigation and an intuitive interface” - and produces more leads for agents, too.

It is available to download on iOS and will be available on Android soon and, for the first time, the app is now capable with the portal’s Premium Listings Plus service. 

This means “agents will immediately benefit from an expanded reach … with 11.5 million downloads of the app to date the potential increased audience is significant for agents” according to a statement from the portal this morning. 

New functionality which is described as driving more leads to agents includes:

- ‘Properties’ tab: enables users to see all properties they have interacted with in one place, which gives these listings greater visibility, encouraging more home-hunter interaction. Users can also save listings across all of their devices, enabling a clean user journey from app to desktop;

- Personalisation: the search function has been separated from the homepage which, in time, will allow for greater homepage personalisation - which consumers now expect. The ‘Properties’ tab also adds a key element of personalisation to the user experience;

- New navigation pane: located at the bottom of the screen creates a more intuitive interface. This is a step away from the traditional ‘hamburger’ navigation, giving users easy access to menu options which were previously obscured, and aligns with native apps such as WhatsApp and Instagram; 

- Cleaner design: a less-cluttered journey means users will focus more closely on agents’ listings in the app.

Zoopla claims this is another example of how it is “working to help agents compete more effectively in the marketplace and comes hot on the heels of the business announcing a multi-million pound software investment and productivity strategy.”

The portal says that a recent online survey of 2,003 respondents who have either sold their properties in the last 18 months or are currently looking to move or sell in the next 18 months, suggests that some 60 per cent searched for properties on a mobile or tablet device.  

“Zoopla is committed to creating and maintaining a marketplace where home-hunters feel ahead of the curve in their property choices and their knowledge of local property market dynamics. We anticipate this improved consumer experience within the app will generate more leads for Zoopla agents and in turn even better value for money for them. In this sense, both customers and agents benefit from our latest innovation” says Zoopla managing director Charlie Bryant.

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