Sharp-witted marketing advisers for Marsh & Parsons have done it again with a clever poster and social media campaign to mark the state visit of President Trump.
Above a profile of the president and his new hairstyle - one that is even more flamboyant than previous versions - the agency has the simple words ‘Wigmore Street, W1’.
This happens to be the address of one of Marsh & Parsons’ offices.
Earlier this year the agency - which is the London high-end brand of LSL Property Services - rented billboard and underground sites to show a photograph of a serene looking Theresa May at the depth of her Brexit troubles with the words: ‘Semi-detached, awaiting planning permission.'
Here’s the Trump picture, below.