A veteran of three online estate agencies has been named as the first UK head of a US real estate operation trying to break into this country.
The agency is called eXp Realty, The Real Estate Cloud Brokerage, and a press release from the firm says its UK operations will be headed by Adam Day.
He founded one of the early online agencies, Hatched, which was eventually bought by Connells. Day then joined easyProperty two years ago before moving on briefly to the original Emoov online agency.
However, his latest venture in the UK has elements in common with Keller Williams - another US agency operating in this country - and with other firms using ‘freelance’ agents.
eXp Realty is franchise-based with the suggestion that agents can keep up to 70 per cent of their commission if certain targets are met. The firm offers each agent a personalised website for their patch, plus technical back-up, lead generating and instant valuation tools as well as a CRM system.
Unlike Keller Williams there appears to be no bricks-and-mortar market centres or hubs, but publicity surrounding the firm speaks of its “cloud campus” - a network of agents working on the ground but linked with the parent company through PropTech.
eXp Realty has over 19,000 agents in the US and Canada; in addition to a UK launch, the agency has announced entry to the Australian market too.
A statement from Jason Gesing of eXp Realty’s parent company, eXp World Holdings, says: “We are excited to have the UK and Australia as our first two countries as we embark on eXp Realty’s international expansion outside of North America.”
He continues: “We look forward to our cloud campus being populated by real estate professionals from around the globe as they conduct business, collaborate with each other and develop meaningful personal and professional relationships across borders and cultures.”
You can see the agency's UK website here.