An industry veteran is launching a new hub-based hybrid agency and is offering to sell 50 homes for free to raise the profile of his brand.
Dean Reeves, who worked at butters john bee for 21 years, most recently as a branch manager, is the managing director of One Agency, a hybrid firm operating across Stoke-on-Trent and the surrounding areas.
Reeves is kickstarting the agency with a team of three and will be joined by Aimee Hughes and Fiona Morris working from a hub office headquarters.
"With a traditional agency, it tends to be the case that they have multiple offices within a small geographical area," Reeves told StokeonTrentLive.
"Over the years I have seen how the market has changed and I believe that we can offer the whole package from one place."
Reeves, who has also appeared on BBC's Homes Under the Hammer on several occasions, says the agency will offer no sale, no fee and won't subject its clients to a tie-in period. He adds that working from one hub allows his team to communicate better while still being able to offer a face-to-face service for clients.
As part of its launch campaign, One Agency has pledged to sell its first 50 properties for free, although they must be located in two specific postcodes and sold before June 10.
Commenting on the offer, Reeves told the local paper: "We will make absolutely no money from this, but we want to raise awareness of what we are doing here and we want people to start recognising our brand."
"We have started the company with zero stock and this is a way for us to start to build up a portfolio."
"Once we have done that, we want to really push the lettings side of the business and create new jobs, eventually moving into a bigger property ourselves."