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Zoopla says leads to agents up 36% as portal wars hot up again

Zoopla says the number of its leads delivered to member agents in the period March 2018 to February 2019 was 36 per cent higher than for the previous year.

According to Zoopla research, investors made up 15 per cent of property sales across the UK in 2018: of these, 36 per cent of sales agreed were to existing home owners. 

It says the uplift in valuation leads comes at a time when Land Registry data shows a particularly active housing market in the South East despite slight price dips. Homebuyers and sellers in this part of the country accounted for 23 per cent of all property transactions in 2018.

The portal adds that no fewer than 49 per cent of households consider themselves to be browsing the property market at the moment, according to its latest survey.

“Today’s figures are further evidence that our focus on investing in advertising, building new products and revamping our tools is working. We will continue to be committed to delivering value for money for agents and anticipate delivering strong lead levels for the rest of 2019” says Charlie Bryant, Zoopla’s managing director.

There’s been a flurry of activity in recent weeks as portals have slogged it out against each other.

Rightmove says its agency and new homes customer numbers are up to 20,454 and has boasted to shareholders that “virtually the whole of the property market in one place with one million UK residential properties advertised on Rightmove, which is more than any other UK portal.”

Yesterday OnTheMarket revealed a trio of new advertising opportunities for member agents, but only those who pay market rates for the new portal - the opportunities are not available to recently-joined agencies on free deals.


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