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Graham Awards


Can Ewe believe it? Astounding claims made about hybrid agency

A report claims that the hybrid agency EweMove performs above average across a number of measurements.

The study comes from TwentyCi, a company which earlier this year claimed online agents had a 7.2 per cent share of the market - higher than some other analysts.

Now the company, in a report entitled ‘Why EweMove Is A Great Agent’ and looking at data referring to August 2018, claims:


- the agency’s ‘sold subject to contract’ and exchanged conversion ratio is significantly higher than average when compared with both the UK as a whole and those areas in which EweMove operates;

- the agency has “significantly lower withdrawn, fallen through and price reduction rates than traditional and online competition”;

- enjoys a new instruction growth rate which is 110 per cent higher than traditional agents and 50 per cent higher than online agencies in its patch;

- on completion timescales it sells and completes on average 21 days faster than traditional agencies and 11 days faster than online competitors; and

- sells a £250,000 property on average for £2,200 more than the average of other agents.

In January this year Fine & Country, again quoting from a confidential TwentyCi report, issued a statement saying that it was the fastest growing premium branded agency in England and Wales in the past 12 months.

In October last year a competitive pricing analysis by Twenty Ci’s TwentyEA service, undertaken for the Emoov agency - shortly before it went into administration - claimed it sold for an average £6,000 more than rival traditional and online firms, and that it sold at an average of £13,000 above market value.

And only yesterday EAT reported that a TwentyEA report was cited by The Guild of Professional Estate Agents when it said that its network of over 800 independent estate agents across the UK had, collectively, the highest market share of new instructions coming to the market so far this year, and the highest market share percentage on exchanges in the UK at 5.55 per cent. 

On the latest report for EweMove, the agency’s head Nick Neill says: “We’re proud of the report’s findings. So now the time has come to no longer apologise for what we stand for and our Ewenice the Green Sheep logo.”


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