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Graham Awards


Purplebricks get shirty with Six Nations marketing coup

As eagle-eyed readers may have discovered over weekend, Purplebricks is the new back-of-shirt sponsor of the Scotland national team throughout the Six Nations tournament.

The deal is an extension of the agency’s link with Scottish Rugby first seen during last year’s Autumn Tests. 

The announcement was made over the weekend at a team training session at Murrayfield, with a statement which described Purplebricks as “the hybrid estate agent, which now sells more homes than any other agent nationally, is also the leading agent in Scotland.”

“We’ve been a big admirer of the exciting ambition embodied by the Scotland rugby team. We share the ambition to continually improve in every area and to ignore conventional wisdom to achieve a better outcome” says Michael Bruce, founder and global CEO of Purplebricks.

“The attention to detail and professionalism from head coach Gregor Townsend and his team is clear for all to see and we’re very proud to be a part of that journey” Bruce continues.

Toni Blackhurst, head of marketing and sponsorship at Scottish Rugby, adds: “Purplebricks have proven themselves as an organisation not afraid to look at things differently in how to tackle a challenge. Like Scottish Rugby, they are an innovative business which has a willingness to try new things and stretch the boundaries and we look forward to working together over the coming months.”

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    They mean they couldn't afford to sponsor any of the other teams assuming they'd need their money of course.


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