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Graham Awards


Higher fees generated through PropTech says senior agent

A senior regional estate agent says the appliance of PropTech has helped his company streamline communications, reduce sales times, and generate more fees.

Matt Nicol, owner of Midlands firm Nicol & Co, says that arranging suitable times to speak with clients has been a challenge which has had an impact on sales times. 

But Nicol - cited by PropTech firm mio as a key user of its app for agents - says technology has solved the difficulty.


"Now we can keep everyone in the loop as each stage happens - they can simply look at the app when it’s convenient and see a real-time view of where we are in the sales process. We’ve even had someone on the team use it for her own home move and saw the benefits first hand” he says.

The agency says using the mio app - which provides a picture of the property chain, with each milestone being checked off as it is completed - has helped staff to work more efficiently and reduced stress for consumers.

He says the service “updates clients, keeping everyone in the chain aligned and flagging up potential problems. At the touch of a button, everyone has all the information they need.” 

Nicol continues: "It’s all about the customer experience, and now our clients are so much less stressed during the homebuying process because they always understand what is going on.

"If your clients are happy, they’ll come to you when they want to resell and recommend you to their friends. Building customer relations and feedback is all-important." 

Nicol suggests that agents who embrace technology can grow market share and generate higher fees, even against a backdrop of an uncertain property market and political instability.

"Many businesses are still very traditional in the sense that they are still reluctant to make the most of new and developing IT and communication tools - unwilling to try something new.

"We have set out to combine cutting edge tools with old school face-to-face customer service, blending the best of both worlds. In this way, we have been able to see the benefits in just eight months” says Nicol.


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