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Election 2019: how your home reveals how you are likely to vote

Data scientists have released a study into the characteristics of homes and how they give away the likely voting intentions of residents at Thursday’s General Election.

The survey was conducted by TwentyEA - which works extensively with some estate agencies on data research - and covers the whole UK.

There are some obvious conclusions: for example, Conservative constituencies are more likely to be in the South (excluding London) with Labour constituencies are more likely to be in the North. Similarly, the research confirms widely held views that Conservative voters tend to be more affluent than their Labour counterparts. However, some of the findings were far more surprising. 


When examining the over-representation of certain property characteristics in different constituencies, it was found that households with the highest incomes - £60,000 or above - were more commonly found in Liberal Democrat voting constituencies. 

These constituencies were also far more likely to contain eco-friendly properties, equipped with renewable energy technology. 

Conservative constituencies include larger numbers of owner-occupied housing, with properties valued at over £200,000. 

Properties in these areas are most likely to be detached or semi-detached, with four or more bedrooms and multiple reception rooms. Characteristics often found in Tory constituencies include thatched roofs, wood-burning stoves, converted garages and conservatories.

In Labour seats, properties are primarily social housing or private rentals, valued at below £150,000. 

There is an over-representation of flats and terraced housing in these constituencies, which tend to be large urban areas where voters reside in one to two bedroom properties. Here household incomes fall below £30,000 and voters are more likely to live in shared homes, student lets or homes of multiple occupancy. 

Constituencies voting for Nationalist parties - so in Scotland, Wales and Northern Ireland - also have strong similarities where property characteristics are concerned. 

In these areas, analysts found high numbers of social housing and private rentals, with more voters living in sparse, remote settlements. In these constituencies voters are more likely to live in listed buildings or new builds constructed over the last decade. 

It is also more common for these voters to rely on alternative fuels such as LPG, oil, electricity and coal. 


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