A new estate agency, which claims to only hire property experts, has announced a new investment as well as the recruitment of an experienced London agent.
YOUhome Property Gurus says it will be using an investment of £500,000 to continue its recruitment approach, as well as its 'grassroots marketing'.
The agency, which was launched by Adrian Black, has also appointed Mark O'Neill as its latest Guru. O'Neill, previously a partner and office head at Knight Frank, will cover Dulwich and Vauxhall.
YOUhome Property Gurus says it now has a team boasting combined career sales of over 3,000 in Prime Central London, as well as individual values of up to £30 million.
The agency offers its Gurus a salary, commission, administration support, marketing support and access to PlatformYOU, which provides up to the minute aggregated market data and supports vendor management.
YOUhome's marketing so far has consisted of social media and influencer engagement, events and engaging with home sellers at community level.
"This may seem like a modest investment, but it’s what we need to get to the next level with the model we’ve created," says Adrian Black, founder of YOUhome Property Gurus.
"Whilst a lot of the new estate agent models have spent big on marketing but not seen the ROI in leads, we have found that being innovators in grassroots marketing mediums has served us well."
"This industry is about personal connections and emotional sales transactions and we believe that doesn’t always translate to mass marketing," he says.
The agency's sales director, Laurence Lai, says working with the new firm has been the most exciting time of his 25 years in the industry.
"The business has become profitable, and we now wish to scale as fast as we can," he says.
"As the industry experiences a necessary shift in how things have always been done and it’s exciting to be at the forefront of this."
"We are in the vanguard of delivering exceptional results and client service and also exceptional career and earning opportunities as a result of our ability to combine people and technology in this emotionally driven business," says Lai.
The prime London agency, which is based in Notting Hill, currently has 19 sales properties and two lettings properties available on Rightmove.
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Finally, an agency focusing on grassroots marketing, as opposed to mass marketing.
A podcast, a blog, a video channel are all effective at building a local audience and spreading a meaningful message. And they cost next to nothing to implement.
Vendors seek to understand who is behind any agency and what values they hold. That requires transparency and long form content, but it's an investment that brings vendor loyalty.
There's a lot for any agency to learn from this model.
new agency that has sold 3,000 homes in Prime Central London already is a brilliant result-isn't it everyone-or is this a misrepresentation needing clarification ??
3,000 total career Prime London sales done by YOUhome Property Gurus team - highly experienced, possibly most experienced team in Prime London
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