Purplebricks has this morning announced that it’s to expand its US activities still further, breaking into Florida for the first time.
It says this is down to a "total cultural shift" in the US, with less trust in established professions - including traditional estate agency.
Purplebricks already operates in Los Angeles, San Diego, Sacramento, Fresno, Phoenix, Las Vegas and the New York DMA, which includes counties in New York, New Jersey and Connecticut.
Its new patch - the Tampa and Orlando DMAs - has a population of around 5.2m and what the company calls “3.4m addressable homes”.
Average house prices in Orlando and Tampa respectively are US$321,194 and US$290,415.
Michael Bruce, global chief executive of Purplebricks, told shareholders in a statement this morning: "This is our fifth regional launch since starting out in Los Angeles twelve months ago, and reflects our confidence in the U.S. opportunity and the reception we are achieving state by state.
“We are encouraged by our progress in the U.S. and excited about the potential in Florida, and we continue to identify new markets in the US where our value proposition can greatly benefit both consumers and agents."
"We are seeing a total cultural shift favouring complete transparency as Americans' faith in a number of professions, including real estate, has dwindled. Our recent research suggests that only 11 per cent of Americans "completely trust" real estate agents. In response, Purplebricks' offering is designed to give consumers total transparency and control over their home sale, and this is why we are being successful."