JLL has opened a new ‘virtual’ office with dedicated sales and lettings staff to serve the Westminster and St James’s areas - but operating from its existing offices elsewhere in the capital.
The firm did the same thing earlier this year with a dedicated team operating in Elephant & Castle but not with an office in the area.
Lucy Morton, head of residential agency at JLL, says: “Westminster and St James’s is undergoing a renaissance, ignited by the transformation of next door Victoria which is becoming a new retail and residential destination, with a new market hall and improved transportation.
“We’re currently marketing several schemes in the area, so it made sense to have an office dedicated to it. Whilst we have a high street presence across London, we are expanding our virtual office teams to focus on specific postcodes, with a team committed to giving the very best advice to our clients.”