OnTheMarket now has listing agreements with over 9,000 estate agency branches - that's another 500 or so since its previous release of figures three weeks ago.
In a statement to the City this morning the portsal company claims this is a 63 per cent expansion of listing agreements since the portal floated on the London Stock Exchange’s junior AIM market early this year and suggests around half of all branches are now with the portal.
“We’re delighted at the strength of momentum and the power of agent support behind our proposition as an agent-backed challenger portal. We continue to exceed our own expectations of the overall number of agents signing up, achieving this latest milestone of 9,000 contracted offices just three weeks after reaching 8,500 offices” says the portal company’s chief executive Ian Springett.
This morning’s statement continues: “While steadily increasing its core agent customer base, OnTheMarket ran in May its heaviest weight of national TV advertising since the launch period of OTM, as well as its first outdoor poster campaign across London.
"A key theme of its advertising campaigns is the ‘New & exclusive’ properties, whereby many agents choose to list their new instructions at OnTheMarket in advance of listing on other portals, giving OnTheMarket a competitive advantage by appealing to active property seekers, who are the Group's key consumer focus, and in turn providing listing agents with high quality leads.
“Increased consumer engagement with OnTheMarket is reflected by the growth in property alerts set up by users - over one million active alerts, which trigger automatic delivery to users' inboxes of the details of newly added properties that match their search criteria.”