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Graham Awards


Agency group revs up with £20m deal to replace 1,100-car fleet

Spicerhaart is reported to be replacing its fleet of 1,100 cars over the next three years with BMWs. 

Much of its current fleet consists of Toyota Aygos - with an average value of around £11,000 each - but these are to be replaced by BMW 1 Series vehicles, typically valued at £20,000 each, according to a report  in Fleet World magazine.




The deal is worth more than £20m and is reported to have been won by the BMW corporate sales team following 12 months of tendering that saw it compete with other premium brands.

A BMW statement says the company was awarded the deal on the basis of reliable and consistently high service levels, the commitment to the partnership and all-round understanding and support of Spicerhaart’s business.


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