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Graham Awards


allAgents to relaunch portal - and is set to exclude Purplebricks

Review service allAgents has relaunched its property portal, saying it may become an agent-owned service and pledging to turn it into the UK’s third most popular portal.

It will include the ability for agencies’ staff to link their allAgents review profiles to properties they are selling or letting - a feature the website says is commonly seen on portals in America and Australia.

The site will also only accept listings from agents with three star reviews and above - this is likely to be a swipe at Purplebricks, with which allAgents has been involved in a long running dispute, and which is currently classified as one star on the site.


allAgents’ Martin McKenzie explains: “The integration of staff profiles to our listed properties will prove a game changer in the market, particularly with the growth of online and hybrid agents. The flotation of OnTheMarket shows there’s room for more players. We can see the enormous potential of our property listings portal.”

McKenzie claims his portal will overtake OTM within 12 months.

“Other property portals will work with anyone, but we won’t accept agents with one and two star reviews. If they want to advertise on our portal, they need to up their game. As with our reviews, the customer always comes first” he says.

“We believe there’s a real market for a property listings site with independent reviews integral to its offering. Vendors in particular want to know the agent they choose has a good reputation and is trusted by others. As the UK’s largest independent review website for the property industry, allAgents is perfectly placed to give both vendors and buyers an unbiased view of how their agent fares. The 60,000 consumers who post their reviews on allAgents each year know they can trust us. “

McKenzie has said he is considering making it an agent owned portal - but has given no details about timescales or how he will permit agents to take control.

  • Paul Singleton

    It would be a shame if Purplebricks are not included as it’s a useful tool to direct potential victims of Purplebricks to. With nearly every review being 1 star (as zero isn’t an option) the public can soon see that they’ve had a lucky escape by not choosing to fall victim.

  • icon

    Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity.


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