The long running spat between review website allAgents and hybrid agency Purplebricks reignited over the weekend following a Facebook post.
A Purplebricks area manager posted on Facebook: “Over 40,000 positive reviews on Trustpilot, verified users of Purplebricks. allAgents is an unregulated site where anyone and everyone (including the competition) can post untrue reviews.”
This was in response to a Facebook user posting the comment: “Don’t. Awful. Take your money sell (sic) or no sale and then you’ll never hear from them. I’ve just removed my property with them” with a reference to AllAgents.”
AllAgents then responded by issuing a statement yesterday in the name of its director Martin McKenzie saying: “Enough is enough. First Purplebricks’ lawyers send us threatening letters, now their own staff are trolling Facebook users to spread misinformation about us. All of our Purplebricks reviews – both positive and negative – are verified. I’m not convinced Trustpilot can say the same. What’s needed is an independent audit of both our reviews and Trustpilot’s. We’re very happy to allow that, the question is, are they? With such a wide disparity in ratings, it’s time consumers knew which review website they’re able to really trust.”
The bad blood between Purplebricks and AllAgents runs deep.
Last September allAgents suspended reviews of Purplebricks, saying it wanted to avoid possible legal action: Purplebricks had sent legal letters to the review site over a number of disputed statements about the agency’s performance.
When allAgents reinstated the reviews late in 2017, Purplebricks said: “We have asked on numerous occasions for evidence that would allow us to verify whether or not they were from genuine customers, allAgents have been unable or unwilling to share this data with us for reasons best known to themselves.”