ZPG’s comparison website uSwitch is to be the headline sponsor of ITV’s Britain’s Got Talent.
The company says it will use this sponsorship to reinforce uSwitch’s position as the UK's leading price comparison website for home services including gas, electricity, broadband, TV, phone, banking and other products.
Britain’s Got Talent has consistently been a leading UK entertainment show and last year it had an average audience of 9.5m viewers per episode with a peak of almost 13m viewers.
The sponsorship will run for the full duration of the 12th series of the programme, which returns this spring on ITV.
This year’s series will again involve creator Simon Cowell and fellow judges Amanda Holden, Alesha Dixon and David Walliams, plus presenters Ant and Dec.