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Graham Awards


New ZPG figures suggest more agencies now listing on three portals

New figures released by ZPG suggest increasing numbers of agents are listing on three portals.

Amongst the latest agencies to renew long term contracts with ZPG to advertise on Zoopla and PrimeLocation is Chancellors - the agency which last week signed up to OnTheMarket.

Chancellors - which has over 50 branches covering Berkshire, Buckinghamshire,  Herefordshire, London, Mid Wales, Oxfordshire, and Surrey - is on Rightmove as well as ZPG and OTM.


Last month Douglas & Gordon, which was one of OTM’s founding agencies, returned to ZPG and at the time issued a statement saying: “D&G offers all three major portals to our clients."

ZPG says it has now welcomed back well over 100 agency branches since OnTheMarket floated last month and dropped its ‘one other portal’ rule for most of its members.

Some of the recent ZPG additions include Curchods (19 branches), Douglas & Gordon (18 branches), Jones Lang LaSalle (15 branches), Henry Adams (15 branches), Morris Marshall & Poole (five branches), Whitakers (four branches) as well as other one, two and three branch agencies from across the country.

“Our proposition continues to go from strength to strength and with the best value portals, most advanced software and widest range of tools we continue to help agents gain exposure and generate additional revenue” says Mark Goddard, outgoing managing director of ZPG Property Services.

  • Simon Shinerock

    clearly OTM’s policy of offering free or nearly free listings plus shares is going to sway some agents on the basis of ‘what have I got to lose’ however I don’t believe there is anything to gain either. We have seen many small portals come and go and some have listed a large part of the market, usually without permission. The problem for OTM is in persuading the public that they have something worth looking at, based on their current proposition this won’t happen. In order to break in to a space like this you have to offer something ten times better than what is already available. I think OTM is now largely irrelevant, unless you are locked in to paying a significant sum for a long time. The real question Agents who are not yet on Zoopla have to ask is why not? It may come down to the OOPR which still affects a lot of disaffected OTM Agents and it may be about cost but in this market Agents need to be competitive, especially in the face of online competition who all advertise on both main portals

  • icon

    No mention that that those agent additions are still with OTM, typical pro Z/anti OTM spin. No wonder there's no engagement or debate on EAT.
    Simple fact is that people in our area are only interested in RM, not OTM or Z. A lot of agents on OTM still have bitter memories of them selling themselves as being a fairer and far cheaper option to RM but then stuffed the agents they got by just being a RM clone.

  • icon

    All I know is that I've spoken to less than 10 people outside of the industry that has ever heard of OTM. Obviously, everyone knows RM but the number of people in my area that use Z is very high too.


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