Online agency Emoov has amended its website following the intervention of the Advertising Standards Authority.
The authority says the agency’s site included claims such as “Our activity around Scunthorpe…£2,672 Average Customer Saving” and “Our sellers saved an average of £4,378 in fees with Emoov…”
There were also two different fixed fees listed on the page – one claimed the fixed fee was £795 while the other said it was £679.
A complainant contacted the authority and challenged whether these two saving claims could be substantiated and whether the two different quoted fixed fees were misleading.
A statement from the ASA says: ”After we approached the advertiser, Emoov agreed to remove both saving claims from future advertising and to not make similar comparative saving claims relating to fees in the future. Emoov also amended the ad by removing the £679 fixed fee claim and making clear that the £795 fixed fee applied.”
The authority says the issue was informally resolved through this route and did not warrant a formal investigation.
The Advertising Standards Authority (ASA) has informally resolved a complaint made...
The Advertising Standards Authority (ASA) has upheld a complaint made against...
Online agency HouseSimple has been told that by the Advertising Standards...
Complaints made against adverts issued by property firms have increased by...
It’s tempting to think that Michael Gove’s proposed clampdown on Airbnb-style...
Councils across England could make an additional £540m a year in...
The vast majority of negligence claims against conveyancers are for relatively...
You don’t have to simply accept things as they are when...
From the uptick in house sales in January to a house price...
Happy birthday to us….and all members of the The ValPal Network! We...
With a combined value surpassing £7.4 trillion, the UK’s 29 million...
Interesting report this week in Estate Agent Today on an analysis...
An anti-money laundering (AML) expert has queried why there is a...
MPs have launched an inquiry on improving the home buying and...
MPs have launched an inquiry on improving the home buying and...
The Law Society is facing backlash from conveyancers after issuing new...
An anti-money laundering (AML) expert has queried why there is a...
Who are you and what does it say on...
Who are you, and what does it say on...
Who are you and what does it say on your...
Join the conversation
Be the first to comment (please use the comment box below)
Please login to comment