A network of agents representing over 800 brands with over 4,000 branches has announced the launch of a host of new products for its members.
The ValPal Network, which is best-known for its online sales and letting valuation tool, says it aims to make membership for its agents 'cost-positive'.
Alongside a valuation tool, which converts agents' website traffic into leads, the network also currently provides a live chat facility, training webinars and a range of marketing services.
The new products, which come as part of a 'major growth and development' drive for the network, are designed to maximise leads post-valuation to provide agents with an opportunity to generate more revenue from their prospects.
One of the products, MovePal, will offer members a way of automating a prospective vendor’s ‘nurture journey’, while partnering with moving services such as mortgage, survey and conveyancing providers in order to maximise agents’ revenue generation opportunities.
MovePal is positioning itself as a ‘one-stop home movers' hub’ where consumers can get an updated valuation of their property, use a cost of moving calculator, instruct an agent and benefit from offers from moving services providers.
Another new service, PortalPal, will ‘automatically qualify’ buyer and tenant leads, saving time for the agent and allowing them to prioritise ‘hot’ leads.
PortalPal is also aiming to maximise potential revenue for agents, asking buyers if they are also selling a property or if they are interested in hearing about mortgage rates, while prompting tenants to provide landlord details or directing them to special offers from utilities services.
The ValPal Network says it is also working on a new website and branding to accompany the launch of the new products.
"Our members know that we are more than just a valuation tool, but this growth and rebrand has been a long-awaited process to let the rest of the agency world know what we’re about," says Craig Vile, director of The ValPal Network, which is owned by Angels Media, the publisher of Estate Agent Today.
"We aim to give our agents the tools they need to operate a complete sales and marketing funnel, no matter what their budget is, while making membership to The ValPal Network cost-positive," he says.
"With new services like MovePal and PortalPal, our goal is to earn agents the maximum possible revenue from every lead, so that no opportunity is ever wasted."